VIN is a men's grooming studio with a special concept. This is a space for men who understand that taking care of their body is an integral part of success.

The main goal of the client was to move away from the usual mood of the barbershop. Such a beauty space in a masculine atmosphere and with a masculine approach. The audience we are targeting is men of different ages and status, so the identity should be concise and as clear as possible.

So, based on the research, we created a minimalistic logo that is easy to remember. Identity in an achromatic color scheme and with a successful combination of font pairs.

For printing, we chose black and white matte cardboard. And the logo itself was executed with voluminous lacquer paint, which, in combination with the matte coating of the cardboard, added a sense of elegance.